This was of course the year when Star Wars opened in 32 theatres on May 25th. George Lucas was unsure Star Wars would be successful. Lucas discussed this with his friend Steven Spielberg who just made Close Encounters of the Third Kind. Lucas was convinced Close Encounters would be more successful. Unsure of the movies potential Lucas had made plans to go to Hawaii and completely forgot when Star Wars would open. He spend most of that Wednesday in a sound studio in Los Angeles. When Lucas went out for lunch with Marcia, they encountered a long line of people along the sidewalks leading to Mann’s Chinese Theatre, waiting to see Star Wars. The rest is history. Mann’s Chinese Theatre had its biggest opening day in its 50-year history and Star Wars would become the first and biggest blockbuster starting a new era for Hollywood.
This is the second Advance “teaser” poster that was released before Star Wars opened on May 25th. The first advance poster had the “coming to your galaxy this summer” tagline. By the time they released second teaser poster Fox marketing settled on the now famous words that open the movie.
September 23: The sibling team of Donny and Marie Osmond perform an elaborate Star Wars themed musical sequence on The Donny & Marie Show on ABC. The sequence also features Kris Kistofferson, Paul Lynde, Redd Foxx, Anthony Daniels, Peter Mayhew and a remote controlled R2-D2. Darth Vader is voiced by Thurl Ravenscroft, best known as the voice of Tony the tiger.
“Don’t be alarmed. It’s only a movie!”
Listen to the 1977 Star Wars Radio Commercials. These rather dry commercials don’t convey the excitement the movie has and seem rather odd listening to them today. After all, Star Wars became the biggest movie blockbuster of all time.