Press kits were released for the initial release of Star Wars (20th Century Fox, 1977) and for the re-release in 1978. The Press kits were part of the promotion of Star Wars and were send out to newspapers and magazines. These sets contained sets of studio printed biography pages on just about everyone connected with the film, as well as pages and pages of publicity information about the film. The sets also contained promotional images of the movie to be used freely in articles. Most of these sets were broken up and the photos and press materials sold separately by dealers. Here are all the promotional images from the 1977 and 1978 Press Kits after years of collecting and scouring Ebay for auctions of these rare sets.
1977 Press-Kit SW-K-series (complete)